Every company has an employer brand – a collection of images, perceptions and feelings about the workplace based on interactions and word-of-mouth, in the minds of employees and external stakeholders like job seekers and passive candidates. Today, with the focus on talent getting the attention of the C-suite, employer branding is becoming a strategic imperative to help companies attract, grow and retain their people – the lifeblood of their organization.
Many companies struggle to clearly understand their employer brand perception and how to clearly define it. Often, they do not have the time or resources to invest internally but know it’s a priority and require the support of a strategic partner to assist.
- Unsure what employees value the most about working at your company?
- Need to get a pulse check on how your talent competitors are positioning themselves to your candidates and employees?
At ML6, we’ve taken the guesswork out of the equation with our Employer Brand Audit, a 6-step process to uncover insights into your employee value proposition, employer brand messaging and talent competitor messaging. If you are interested to learn more about this Talent Strategy Audit, complete the form and one of our strategists will be in touch to schedule a meeting.