Employer Brand Strategy

A progressive, human-centered design approach to Employer Brand Strategy – follow these 6 best practices for long-term sustainable results

It wasn’t that long ago when the concept of employer branding was conceived, evolving from a recruitment marketing product to being at the centre of people and culture strategies. As the practice of human resources has moved from a highly administrative to a strategic business function, managing an organization’s employer brand reputation from attraction to retention and offboarding has become even more sophisticated. Today, the focus on talent has the attention of CEOs, shareholders and investors and in progressive companies, employer brand has become a strategic imperative. With emphasis now being placed on the co-relation between customer experience (CX) and employee experience (EX), employee satisfaction and sales, can you afford to not make a strategic investment in your employer brand?

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